The difference between brand and visual identity
One of the mistakes that a company owner or employee makes in e-marketing is confusing the visual identity with the brand. Many people think that the visual identity is the same as the brand, but let me tell you that this is wrong There is a big difference between the visual identity and the brand.
The difference between the visual identity and the brand lies in that the visual identity is the user's guide through which this value is known, while the brand indicates the value of what the user gets
In the sense that a brand is all the actions that a company takes to create a state of awareness and to distance itself from the competition. And it expresses your behavior at work
As for the visual identity, it expresses the visual presence of your company, which includes the colors, the logo, the verbal slogans, the decoration, and even the staff’s clothing, bags and covers, everything seen by others.
In order to understand the brand well, it is necessary to study the elements of the brand, which is an answer to several questions
Who are you ? That is, what is the image that you would like to appear to the public, and how do you like to appear? Do you prefer to appear strong, friendly, or benevolent?
What is your product? Here, you must specify the product you are presenting to the audience and the message and vision you want to convey to your target audience
Who is your audience? Based on the nature of the product you offer and the perception you create for yourself, you must define your target audience that matches your behavior and activity.
And by defining your brand by answering the questions, you can design your visual identity in a way that suits your product, service, behavior and activity.
The visual identity, as we said earlier, is the visual presence of the company. This visual presence must correspond to the elements of the brand that you have identified through the strategy that you have set, and that the color you have chosen is consistent and expresses your business, as verbal slogans express the value of your business. The logo represents your product
To find out what visual identity is and why it is important, please click here
And finally, I can say that the brand is you and what you present to others, and the visual identity is what establishes you in the minds of others
